Best Kids Toothpaste 2023 – Today’s Parent

Each child is unique and individual considerations may apply, but there are some basics to know when searching for the best kids’ toothpaste.

“Consider purchasing a toothpaste designed specifically for infants,” says Dr. Jennifer Silver from Macloud Trail Dental. “These kinds of toothpaste typically contain a lower fluoride concentration than adult toothpaste. Fluoride prevents dental decay and strengthens tooth enamel. Choose a toothpaste with the ADA (American Dental Association) acceptance seal, as this signifies that the product meets safety and effectiveness standards.”

For infants under two, Silver says to choose a fluoride-free toothpaste or a damp cloth to clean their gums and emerging teeth. “Once the child can spit out the toothpaste (usually around age two), you can transition to a pea-sized amount of fluoride-containing toothpaste,” Silver says.

Whichever toothpaste you use, monitor your child until they have the skills to brush and spit effectively.

“Then encourage your child to spit out excess toothpaste but refrain from rinsing with water after brushing, as this allows fluoride to remain on the teeth and provide continued protection,” Silver adds.

Types of kids’ toothpaste

  • Flouride: Fluoride is a naturally occurring mineral added to rocks, soil, food, water—and even toothpaste. The benefit of using toothpaste with fluoride is that it helps protect teeth, prevents cavities and strengthens enamel.
  • Non-fluoride: A toothpaste that is fluoride-free can still effectively clean teeth and remove buildup by the use of different ingredients, such as calcium phosphates, xylitol and essential oils. Some parents and doctors have concerns over the use of fluoride, making these products more attractive.
  • Mineral: Mineral toothpaste contains calcium and phosphorus to help prevent your teeth from becoming too soft for harmful bacteria to cling to.

“For older children and adults, any toothpaste containing fluoride is a great and effective option,” says Taylor Mullaney, DMD. “But children should not use whitening toothpaste. Likewise, toothpaste with fluoride should not be within reach of children and should be controlled by a parent or guardian to monitor the amount used.”

Best kids toothpaste 2023

Best overall

Hello Natural Fluoride-Free Toothpaste

best kids toothpaste, hello fresh watermelon kids toothpaste fluoride free Merchant

Training toddlers and kids to brush their teeth doesn’t have to be a chore. With Hello Fresh Watermelon flavored toothpaste, morning and nighttime routines are easier than ever. Kids actually look forward to brushing thanks to the rich, candy-like flavor of this kids’ toothpaste.

Formulated with xylitol, erythritol, soothing aloe vera, and a silica blend to polish teeth gently. The tasty flavor and vegan formula—without dyes, SLS, artificial sweeteners, flavors, microbeads, triclosan or gluten—brighten and remove plaque easily. And with nearly 22,000 ratings and a 4.7-star on Amazon, there’s a reason we’ve rated it the overall winner as the best toothpaste for kids. You can trust they’ll love it.


  • Flouride-free
  • In a world of mints, watermelon is an exciting new option for kids
  • Free of artificial additives
  • Removes plaque and brightens teeth
  • Easy, mess-free application


  • Deep watermelon flavor is a little overpowering for some customers, though most kids report it as “the best watermelon candy flavor ever.”

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